Marketing Landscape 2018-03-21T17:18:17+00:00

FIND YOUR IDEAL
MARKETING LANDSCAPE.

HOW STRONG IS YOUR MARKETING LANDSCAPE?

Do you have a new product, service or business to market? Are you looking for brand development? Do you need business to business, or business to consumer communications? Whatever your creative challenge, ZRB’s unordinary approach is to understand the state of your marketing landscape first, then design the solution that best fits your needs.

What is a Marketing Landscape and why is it important to the success of your business?

Traditionally, marketing began with the development of a Product, Price, Place and Promotion strategy. Once established, tactics were developed to support the strategy. Graphic design for the brand, product packaging, and sales and communication materials were created and produced. Advertising materials were designed and distributed or broadcast.

The Internet created new online digital marketing possibilities which, at one time, simply meant launching a new website and activities on social media.

Today, the complex and interconnected network of marketing and operational tools in both the digital and analog worlds is what ZRB calls the ‘marketing landscape’. Having one that is both well-planned and well-maintained means it provides the positive business environment for opportunities (or challenges) to be efficiently, cost-effectively, and successfully addressed. In other words, developing a new website, for example, is no longer a stand alone project. It needs to be considered as part of a complete marketing landscape to have any measure of success.

ZRB believes in the importance of growing and maintaining all Marketing assets, to create an integrated and holistic identity.

A Marketing Landscape is similar to a real landscape.

Both start with a vision that is defined through a strategic plan, or blueprint.

A landscape plan contains architectural elements – like irrigation or drainage systems, and lighting – as well as permanent components, such as timber or rock retaining walls, and paved walkways. Accessibility, seasonal conditions, and location all affect the structural design of the side and – taken together with the architectural elements – form the backbone of a successful landscape.

In a successful marketing landscape, structural elements are analogous to the website, printed materials, magazines, broadcast media, signs and banners. Properly deployed, these communication tools form the framework needed to convey your marketing content.

The choice of plants selected for a landscape (trees and shrubs, annuals and perennials, grasses and groundcovers) determines how viewers experience it.  Stimulating the senses with colours, fragrances, shapes, textures, and movement, and encouraging thought with geographic, historic or other themes all trigger emotional responses.

The marketing content (which includes still and moving images, graphics, colours, text, and stories) is designed to trigger emotional responses and create calls to action – such as a desire to learn more, a wish to engage, or a need to buy.

A Marketing Landscape needs nurturing.

Every landscape, no matter how well designed, needs attention from day one. Watering, feeding, weeding, mulching and pruning are just some of the on-going maintenance landscapes require. Some actions annually, others periodically, and a few on a daily basis.

A marketing landscape also requires similar levels of care and regularly scheduled activities. What needs to be performed daily, weekly, monthly, annually? How does the landscape react and adapt when unexpected opportunities and challenges arise?

HOW STRONG IS YOUR MARKETING LANDSCAPE?

Do you have a new product, service or business to market? Are you looking for brand development? Do you need business to business, or business to consumer communications? Whatever your creative challenge, ZRB’s unordinary approach is to understand the state of your marketing landscape first, then design the solution that best fits your needs.

CONTACT US

  • 23 Jamieson Court, Brantford, ON N3T 6T1
  • 519-304-4357